LOVE / LUV / VERB COLLECTION

The Essential Guide to Pure

The Pure collection, so named for its focus on simplicity and elegance, is perfect for anyone who appreciates the beauty of minimalism. This collection is all about clean lines, understated design, and the high-quality craftsmanship that goes into every piece. And despite its simplicity, there is one standout element that makes this collection truly unique: the use of the black diamond.

Different Types of Pure

Though minimalist in design, the Pure collection is diverse in its offerings. Within the collection, you can find necklaces, rings, bracelets, and earrings, all featuring the collection’s trademark black diamond.
A signature creation within the Pure collection is a simple pendant necklace where a single black diamond takes centre stage to complete the sleek and minimalist design.
The rings in the Pure collection also boast a modern and minimalist look. They often feature a black diamond set in a simple band, perfect for someone who values simplicity, yet wants a unique and striking piece of jewelry.

The Advantages of Pure

The Pure collection stands out for its pairing of minimalist design and the use of the black diamond. This gem, black diamond provides a distinctive look, striking contrast, and adds an edge to these minimalist designs.
The black diamond is an incredible stone that offers a striking alternative to traditional white diamonds. It is durable, rare, and packed with symbolic meanings, including eternal passion, strength, and power.
Another advantage of the Pure collection is its versatility. The simplicity of Pure makes each piece easy to pair with whatever you're wearing, from casual weekend outfits to formal evening attire.

How to Choose Pure

Choosing from the Pure collection is all about personal preference. Since the designs are sleek and simple, the focus is really on the gemstone, which in this case, the captivating black diamond.
When choosing a piece from the Pure collection, consider what style of jewelry you or the recipient prefer. If they love necklaces, then a piece from the Pure necklace collection featuring a black diamond might be the ideal piece. If they prefer rings, there are many choices as well in the Pure ring collection.
Remember, the beauty of the Pure collection lies in its minimalistic design and the boldness of the black diamond, so choose a piece that highlights these qualities.

Personalising Pure

With its clean and minimal design, the Pure collection offers plenty of room for personalisation. While each piece already features a black diamond, you can choose how this gem is showcased. For instance, consider the size of the black diamond. A smaller stone offers a subtle hint of luxury, while a larger diamond makes a bolder statement.
Another way to personalise is through engravings. It could be a date, initials, or a short message, an engraving can add an extra layer of meaning to a piece from the Pure collection.
Through personalisation, you can make a piece from the Pure collection truly unique and reflective of your or the recipient's personal style.

Styling With Pure

The beauty of the Pure collection lies in its versatility. Its minimalistic design allows for the pieces to be worn with virtually anything, from jeans and a t-shirt to a formal evening gown.
A black diamond necklace or pendant from the Pure collection looks sleek and stylish when worn alone. However, it can also be layered with other necklaces of varying lengths for a more trendy look.
The rings from the Pure collection can be worn alone or stacked with other rings to create a statement. The contrast between the black diamond and the band color can add an interesting layer of depth to your overall ensemble.
Earrings from the Pure collection are incredibly versatile and can be dressed up or down. Pair them with your favourite cocktail dress for a night out or with your workwear for a chic office look.